steve emerson is back with me now. and he goes on, and you hear the same sort of jihadist calls we hear from some of these guys. on the hell fire video which is weird and creepy, it's got a little link to his facebook, and he charges $150 if you want the series. it's so ridiculous and outrageous, it's almost laughable, yet to a young man who had already started the radicalization, it sends a very different message. >> and he adds to the flourishes of having great graphics, and great music. it's not just speeches that go on and on. i mean, he understands technology, and he understands the new generation -- this generation's need for graphics and everything. these dvds are very alluring, just graphically, let alone the rhetoric, which becomes almost mesmerizing, in the chant form where he's calling for killings. now, again, he doesn't say will the prime minister of australia, he says, kill the enemies of islam, kill the jews or pigs who have to be killed. the christians are infidels, they have to be killed. he doesn't cr